Biography Early life Igor Ansoff was born in, Russia, on December 12, 1918.Topic: Analytical approach to the definition of a corporate strategy. Marketing and MBA students are usually familiar with his Product-Market Growth Matrix, a tool he created to plot generic strategies for growing a business via existing or new products, in existing or new markets. Professionally, Ansoff is known worldwide for his research in three specific areas: 1) The concept of environmental turbulence 2) The contingent strategic success paradigm, a concept that has been validated by numerous doctoral dissertations 3) Real-time strategic management. He is known as the father of Strategic management. Igor Ansoff (Decem– July 14, 2002) was a Russian American, applied mathematician and business manager.
Igor, “Corporate Strategy”, McGraw Hill, New York, 1965 (Ch.1-6) H.
